by Maria Prendeville | May 18, 2020 | Content Marketing, Latest News
I’m writing this blog post on a Monday morning because it’s important to shake up that routine, right?! Something that was out of routine for me last week was jumping on a Google Meet (another video conferencing piece of software, you ask?!) to third year...
by Maria Prendeville | Mar 16, 2020 | Content Marketing
Working from home can be a challenging task for many, but more especially digital marketing managers in these trying times. Marketing often falls to the wayside in times of change and uncertainty, when companies tend to focus on the “core” operations. But...
by Maria Prendeville | Nov 16, 2019 | Categories, Content Marketing
Instead of constantly producing new pieces of content week after week, why not take a few older blog posts and repurpose them into encapsulating and engaging infographics?! You already have all of the right information at your fingertips, it’s merely extracting the...
by Maria Prendeville | Sep 3, 2019 | Categories, Content Marketing
The era of content marketing is in full swing, with every SaaS either fully committed to content marketing and SaaS blog post engagement or has it in the pipeline to act upon (with 65% of top-performing companies have a well-documented content marketing strategy). ...
by Maria Prendeville | Jul 25, 2019 | Content Marketing
Last updated: 14th August 2019 Are you struggling with SEO, or consistent, high-performing blog posts? Then you might want to break away from the keyword analyser tools you’ve been using…. and master topic clusters! Um, what are they, do I hear you ask?!! Trust me,...
by Maria Prendeville | Mar 21, 2019 | Content Marketing
Last updated: 10th August 2019 The future is indeed looking bright for B2B Tech Content Marketing. In the latest industry reports, 47% of buyers stated they consumed between 3 to 5 pieces of content before engaging with a salesperson. This is a fascinating statistic,...
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